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OEM & Private Label · Hoodie Encyclopedia

Private Label Hoodies

Private label means the hoodie ships on your labels, in your packaging — but the pattern, fabric and construction are ours. It's the fastest path to a brand on shelves.

Neck label
Woven / print
Damask or satin
Hangtag
1–3 pcs
Main + care + brand
Polybag
LDPE 40µ
With suffocation warning
Launch
45–60 days
From artwork sign-off

Neck labels

Three options: (1) woven damask — premium hand-feel, holds up beyond 50 washes, best on heavyweight fleece; (2) satin print — softer against skin, cheaper but fades after 30–40 washes; (3) heat-transfer / tagless — printed direct to the fabric, luxury feel, requires high-quality DTF or silicone ink. Budget brands go tagless; premium streetwear defaults to woven damask.

Care labels

Legally mandated in EU, US, UK and most retail markets. Required data: fibre composition, country of origin, care symbols (wash, bleach, dry, iron, dry-clean), size, and — for EU — the CE responsible person. Combine with the brand label in a single fold or run as a side-seam label. We generate compliant care labels from your composition spec.

Hangtags & packaging

  • Main hangtag — 300–400 gsm coated card, string-tied or plastic loop.
  • Care / composition hangtag — usually the flipside of the main tag.
  • Story hangtag (optional) — brand narrative, materials, sustainability.
  • Polybag — LDPE 40 micron, resealable, with suffocation warning printed.
  • Optional retail-ready — folded on a card, ribbon-tied, gift-boxed.

Launch timeline

From signed artwork the realistic timeline is: label sampling 5–7 days, hangtag proofing 3–5 days, PP hoodie sample 10–15 days, bulk 35–45 days, ex-factory. Plan freight and DC intake around a 60-day window from the day you approve labels.

Pitfalls

  • Approving neck labels without a wash test — printed satin can crack.
  • Forgetting country-of-origin declaration on the care label.
  • Under-spec polybag (below 40µ) tears in transit.
  • Ordering hangtags before final PMS colour approval.

Launching a private label range?

Send your artwork — sample quote returned in 3 business days.

Request a quote